CD Advert

After looking at different examples I created my own CD advert to coincide with my digipak. By looking at all the examples beforehand I was able to include the conventional things necessary for a successful CD advert. These included the album name,the name of the artist, an appropriate image of the artist which makes sense with the digipak, record company name, date of release etc.

Below is my CD advert:

I wanted to follow the conventions of a typical CD advert so i kept everything simple and minimal. The only colour on the poster is the font which spells out her name, i kept the rest of the font black just to keep it bold but not to bright. I included her album title, and added a slogan which I believe would draw the consumer audience in more and make them feel like they must purchase it. I added a date so that the audience will know when to purchase it. The image I used of 'Alicia' shows her laying peacefully with her eyes shut and her hair out, she's also in white attire which adds to the minimal feel of the advert but also shows her as pure and vulnerable. I drew the image at a 90 degree angle as i felt it was more effective, it grabs you and draws you in.

The image I used as the main body for my CD advert is similar to the one that is on my digipak, where she has flowers in her hair. I decided to strip the image down to just her and her white clothing, no flowers, and this specific facial expression as i feel it reveals more, it shows she's deep in her feelings and because the digipak reflects love and passion through all the red symbolism, I feel because that this image will draw the audience into purchasing the album as you want to understand the emotions she's feeling, you want to go on the journey with her. That is why I kept the font colour of her name red to coincide with the red which is being shown throughout the digipak, so that the elements of passion and love are still being presented.

I also feel the Digipak already gives the consumer a vivid idea of what 'Alicia' feels throughout this album and the title of the songs also give an aura of the emotions being reflected in the album so for this reason i felt the advert had to be minimal and simple yet still emphasize the mixture of emotions being felt by her. You get lured in by the advert as you want to feel what she's feeling and understand and relate your own similar feeling by listening to the songs.