Planning for digipak

Part of our research and planning involves us creating a Digipak. A Digipak is a style of packaging often used for CD singles or special edition CD albums.From the research I have done online I have found different examples of Digipaks from various artists.  Below are some examples:

Purpose of a Digipak 

The purpose of a Digipak is to promote an artist's music. It also fulfills other purposes such as listing the content of the album, making the CD eye-catching, the use of imagery and art to encode a message to the consumers about the artist and music which is featured in the album. It also tells us something about the musician/artist for example Rihanna's Digipak has a red coloured theme and the inside of it shows her laying in roses this suggests that she's feeling emotional, feelings of love and possibly hurt. The image of her on the cover shows her looking down which suggests she's emotional and helpless with her feelings. Digipaks are an effective tool for these  purposes and draw the artists' audience in. 

From the research I did online and the examples we looked at in the classroom I have come to the conclusion that Digipaks reveal the tone and mood of the album as a whole. Images of the artist or nature or even special effects are chosen intentionally to create a feeling and set the mood of the album.