Music Video Evaluation Q3

After finishing my Video I got my peers to give me feedback on what they thought went well and what I could improve.

The majority of people who watched my video said the shots were good as you could see Marina clearly while she was singing and see her facial expressions which revealed her feelings during a particular part of the song. The most popular shots were of her in the park, the shots in the beginning. People seem to really enjoy the scenery and the atmosphere the garden created describing it as 'beautiful'.
 People also spoke of the progression of the whole video saying, each scene within the video flowed nicely into the next one. The use of transitions allowed me to do this as it didn't create an abrupt effect but allowed a previous scene to transition nicely into the next one. This was also effective because the song is soft therefore using a transition which softly continues into the next scene matches the pace of the song.
The organisation of scenes was also praised, 'everything looked well put together'. I edited each scene so that it made sense and created a sequence. I think this created a clear image in the audience's mind and allowed them to follow the story.



The criticisms I received were very constructive also. The overall criticism was that it wasn't clear in the video that the phone call conversation between Marina and her male interest was a dream. Although I had sequenced all the scenes nicely that specific aspect wasn't made clear enough. For this reason I decided to edit my video again so that it was clear she was dreaming during the phone call conversation. To create clarity I desaturated the phone call frames into a different color from the rest of the video to show the difference between what was happening in reality compared to what was happening in her mind. I also decided to add more lip syncing then I had previously as this was another criticism I received. With the new video I hope to bring about more clarity then previously with the initial music video.

Showing rough cuts to my class mates while still in the process of creating the music video also helped to improve. One of the criticisms I received during the rough showing was use of transitions to flow into the next scene. This helped me as I understood which transitions to use to create a specific effect but also one that would conform to the mood of the song. I found that cross dissolves worked very well because they are slow paced and not abrupt as some of the other transitions which would've disagreed with the mood of the song.

After completing the music video we moved onto creating the advertisement for it which included a CD advert and a digipak. Using Photoshop as editing software I used images and props which linked to the video such as Marina in the floral background which links with the frame where she blows the flower petals to the camera. However I had to eliminate some of the images I had on the it as they were too distorted. So for this reason I cut around the shape of the rose flower plant image and used it that way instead of just putting it into a box which would make it unnatural.

Overall the criticisms I received helped me to make adjustments to my project which will essentially make it better.